Websites equipped with an e-commerce are a great opportunity for companies to present their products (in addition to the physical store) and, consequently, sell directly to the end customer, 24 hours a day, through the devices most used by buyers. , makes them successful compared to the competition that is not present on the web.

Now we hardly even notice anymore but today smartphone navigation is surpassing that of computer : the “buy now” or “buy” buttons are increasingly part of our daily life and have slowly changed the way we shop. It has been estimated that mobile commerce, which in the United States covers a percentage between 15 and 17% of the entire share of retail commerce, will be able to reach a total value of 120 billion dollars by 2017. Trend expected in short also in Europe.

In Italy, it is a fact, the average user prefers the use of mobile to navigate and the number of people who buy products or services online , regularly or on a one-off basis is always higher . One of the privileged moments is becoming more and more in the evening when you relax on the sofa in front of the television. Do you find yourself there too?

Let’s try to understand together the advantages of e-commerce and why open an online sales channel.

Content index [ hide ]

The potential of e-commerce

In detail: the “Black Friday” phenomenon

Relationship between user and mobile e-commerce

I activated my e-commerce: now what?

Multichannel online and offline

Social commerce

Interaction with users

Would you like to be present with an online sales channel but have no idea which platforms to use? Do you want to push your e-commerce but you don’t know how to do it? Contact us and together we will study the most suitable solutions and strategies for your company (and especially your budget)!

The potential of e-commerce

In short, a rundown of simple reasons why you can no longer ignore the opening of an online sales channel at the dawn of 2016.

Expansion of the potential market: with an online store you have the possibility of having access to channels that previously were not able to touch, also disconnecting from a precise geographical context

Greater flexibility for growth : it allows you to scale much more than a physical store. For example, if you want to expand the range of products sold in a physical store, you can’t just buy other products and put them in the store because maybe you lack the physical space (not to mention the costs associated with the expansion). In e-commerce no, you can upload them by inserting other categories or deepening the categories already present.

It breaks down the barriers between the company and the customer / user : nowadays between the user and the company you are used to very direct relationships, especially because of Social Media and “being on the big stage”. Great opportunity but it can also conceal some risks.

Ability to measure returns : unlike many other traditional investments (e.g. leafleting, unless you insert a coupon and measure the use by users), you do not know if the traffic at the point of sale has increased for leaflets or for radio advertising. For e-commerce, however, it is different: thanks to advertising campaigns with Google AdWords and with Facebook, Email Marketing, etc … you can do the analysis of returns by correlating them to specific traffic sources. This allows you to optimize your investments.